Closing the Loop is a Dutch social enterprise offering technology brands a practical and commercially viable way to profit from greener tech.
Our One for One service connects new device sales to the responsible collection and recycling of end-of-life electronics in countries lacking formal recycling systems.
By enabling credible greener tech at scale, we help brands respond to growing customer and consumer expectations with a service that is easy to explain, to adopt, and that fits seamlessly within their existing commercial models.
Serving leading global tech and telecom brands since 2016.
Technology brands are already investing in circular initiatives such as refurbishment and trade-in programmes, which play an important role in long-term circular strategies. At the same time, expectations for greener tech are immediate and continue to grow.
As these initiatives take time to scale and to be widely adopted by customers, brands are looking for ways to activate sustainability today that are credible, easy to communicate, and commercially viable. This is especially important as customers expect greener tech without compromising on price, performance, or technology.
Closing the Loop supports this need by enabling brands to take practical, well-substantiated action that fits seamlessly within existing products, portfolios, and business models.
What makes our One for One service distinctive is that it works directly within existing commercial models. Rather than requiring new behaviours, channels, or workflows, it integrates naturally into the customer journey, allowing brands to move from ambition to action quickly and consistently, without long implementation cycles or operational disruption. As such, it provides a practical and accessible entry point into circularity.
By linking waste collection to the moment a device or service is sold, One for One enables technology brands to activate greener tech at scale. This makes sustainability a clear and value-adding part of the offer, strengthening differentiation and market positioning while keeping products, portfolios, and go-to-market strategies unchanged.
Our mission at MWC is to connect with technology brands, telecom operators, and channel partners that are looking for practical ways to activate greener tech within their existing offers. We want to promote One for One as a solid, easy-to-implement, and results-driven circular service that integrates seamlessly into commercial models and customer journeys.
Companies: major operators and tech brands / types of roles: Group Commercial Director, Head of Devices / Propositions, Brand & Marketing Leadership, Sustainability Innovation (commercial-facing)/Sales, Account management and Business dev./Marketing & PR/Product & proposition development/Sustainability strategy/Partnerships & alliances
Ana Maria Alvarez
CMO
Ryan Bark
Commercial Lead
Joost de Kluijver
co-founder & CEO
Founded
2014
Amount of employees
11
Address
Rapenburgerstraat 173
1011 VM Amsterdam
The Netherlands
Website
closingtheloop.eu